Nekasha (pronounced "Ne-kee-sha") Pratt is an award-winning marketer with over 15 years of experience. Campaigns she’s helped manage have won national Webby, Clio, Effie and Addy creative awards and 3 international Cannes Lions awards.

Nekasha is currently Director of Marketing for Tennessee Tourism, where she assists in overseeing marketing campaigns that promote state-wide tourism – an industry that generated $1.8 billion in state tax revenue in 2018. She focuses primarily on digital and social media marketing, branding, content and creative services. Nekasha is also a nationally recognized speaker, having presented for organizations such as The 36|86 Conference, Government Social Media Conference, US Travel, Together Digital and Red Letter Day Conference.


She has been interviewed about her role in the 2018 launch of the US Civil Rights Trail and featured in articles by Crains, BrandWise, xoNecole, CrowdRiff and others. Nekasha was recently named a national BizWomen Economic Development Headliner and awarded the 2019 Nashville Women of Influence Award. She holds a Bachelor’s degree in Marketing and is a globally certified Project Management Professional.

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